Amazon strengthen ties with Morrisons to offer better grocery shopping

Amazon strengthen ties with Morrisons to offer better grocery shopping

by Pranali Mehta

The ongoing coronavirus outbreak has brought major changes to all aspects of life. Most of the employees are working from home, businesses are closed, and economies worldwide have slowed significantly. While most of the industries are slowing down, one industry that busier than ever is – online grocery shopping.

As digital infrastructure has taken center stage during the pandemic, companies worldwide have been putting the best foot forward to tap major market share. A similar incident came into light when e-commerce giant Amazon Inc., has reportedly strengthened its relationship with Morrison Supermarkets Plc, to offer improved grocery shopping in Britain.

Following the extended collaboration, Amazon’s Prime users will have access to Morrison’s full range services on its main website. The company said in the statement said that its Prime users can get same-day delivery on orders over USD 53 for zero delivery cost. However, for orders worth below 40 pounds, the company will charge a 3.99-pound delivery cost.

Sources cite that initially these services will be launched in Leeds, northern England, and will be expanded to millions of Prime users across the UK in the coming weeks. It will deliver thousands of grocery products including seafood, meat, dairy, and baked goods, fruit vegetables. Prices will be similar to Morrisons’ stores.

Morrisons’ employees will pick orders from local Morrisons stores, while Amazon partners will deliver these products to consumers.

Since 2016, both companies have been expanding their relationships, leading to a rumor that Amazon could take over Britain’s one of the leading market chain. Both companies repeatedly declined to comment on these speculations.


For the record, Prime is the e-commerce giant’s core retail proposition with an annual membership fee of 79 pounds. The membership offers access to unlimited one-day delivery and services like TV, movies, and music.


The Morrisons deal is in line with Amazon‘s last month’s move to commence free delivery of its online grocery service to Prime users.


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Pranali Mehta

A chemical engineer by qualification, Pranali Mehta dutifully walked down the slated path and worked in a chemical firm for a year. Her passion for writing however, pushed her into experimenting with the same as a career. With over three years of experience in content writ Read more...