Amazon to launch its first checkout-free supermarket in the UK

Amazon to launch its first checkout-free supermarket in the UK

by Nandita Bhardwaj

Amazon, the leading online retail giant, is reportedly preparing to open its very first checkout-free store in the UK this week, selling items like groceries as well as technology products with zero checkouts.

Amazon, owned by the richest man in the world, is bringing the concept of Amazon Go to the high streets of Britain, enabling shoppers to pick up any items without check-outs with the shops being manned by a smaller number of staff.

As per official announcements, the new store would open in Ealing in West London. Similar to its US stores, there would be no physical checkouts, all the shopping baskets would be scanned, and the shoppers would be charged through the Amazon Go app when they leave the store.

This concept was first introduced in 2018 in the U.S. and it was reported in 2020 that Amazon was looking for some 30 locations across the UK for setting up bricks and mortar stores.

As per reports, staff are preparing to open the shop soon and the retail giant’s branded store front on the West London high street is currently hidden by coverings.

The stores would make use of Just Walk Out technology, meaning customers would be able to avoid standing in large queues. It is to be noted that consumers must scan their unique Amazon bar code on their smartphones in order to enter the store. This would allow sensor technology as well as cameras to effectively monitor the products consumers would walk out with.

The contactless service would work using the same kind of technology which is often found in self-driving cars which can help in detecting what products the shoppers take or return, while monitoring the virtual shopping cart.

Consumers are only charged for their shopping once they walk out of the store using the credit card linked with their respective Amazon account. While there are no workers at the checkout, employees would be present in the store to assist shoppers and to refill stock. 

Amazon has around 25 Amazon Go stores across the U.S. mainly in San Francisco, New York City, Chicago, and Seattle.

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Nandita Bhardwaj

Having a marketing management post graduate degree under her belt, Nandita spent considerable time working in the field of recruitment. However, her real interest lay in playing with words and soon enough, she commenced her career in the field of content creation. Currently, she authors insightfu Read more...