TikTok is reportedly testing games in its video-sharing app in Vietnam, which is part of the company's push into the gaming arena. One of the most popular platforms for video-sharing is aiming to make gaming a part of its platform to boost its advertising revenue and provide more screen time for its users.
Sources claimed that investors got attracted to Vietnam as it has over 70% tech-savvy population under the age group of 35, making the country a desirable market for several social media platforms such as YouTube, Facebook, and TikTok. Even parent company ByteDance has plans to expand its gaming offerings in Southeast Asia, which could happen as early as the third