Google to rollout subscription-based smartphone bundles in South Korea

Google to rollout subscription-based smartphone bundles in South Korea

by Pranali Mehta

Google, the Silicon Valley tech giant, is reportedly expected to increase competition for South Korean subscription service providers and smartphone makers, as it plans to roll out a subscription-based bundle that encompasses a phone and different Google services in order to lock more consumers into its ecosystem.

According to industry insiders, Google is planning to release the Pixel 6 Pro and Pixel 6 smartphones in the United States on Tuesday, local time. It is also planning to launch a new subscription service, called Pixel Pass, which would package phone financing with other Google services like Google One storage, YouTube Premium, Google Fi and Play Pass.

Although South Korea is not featured this time, industry experts believe Google's move to lock in consumers might have an impact on the local market. It was rumored in August 2021 that Google was planning to launch the latest smartphone models in Korea.

Throughout South Korea, Samsung Electronics has successfully enticed consumers into its own mobile ecosystem, which includes the company's smart gadgets as well as Samsung Pay, a digital payment solution for smartwatches and Samsung smartphones.

As of August 2020, there were 19 million Samsung Pay customers.

However, local smartphone manufacturers, such as Samsung, are unable to grow their mobile ecosystems due to Google's competitive high-ground in operating systems and app marketplaces.

Of late, local telecom companies have also started putting out subscription-based services in order to compete with global internet giants' subscription packages.

In August, SK Telecom introduced a subscription-based e-commerce platform called T Universe, which offers one-stop solutions for a variety of e-commerce platforms, including those offered by e-commerce giant Amazon, global coffee chain Starbucks, and digital services like Xbox Game Pass and Google One.

Back in June, KT introduced a subscription service that combines the firm's streaming service Seezn with services offered at outlets of local coffeehouse network, Hollys Coffee.

In June, LG U+ launched a subscription package as part of its loyalty program.

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Pranali Mehta

A chemical engineer by qualification, Pranali Mehta dutifully walked down the slated path and worked in a chemical firm for a year. Her passion for writing however, pushed her into experimenting with the same as a career. With over three years of experience in content writ Read more...