Hankook Tire, the largest tire producer in Korea and the seventh largest in the world, is reportedly expected to bolster its market expansion with high-tech, high-quality products that are best suited for enhancing the performance of electric vehicles (EVs).
The hopeful corporate outlook is backed by the continuous upsurge in demand for environmentally friendly cars and the rising fuel costs, supported by the inflated global prices of significant commodities due to geopolitical uncertainties.
These two factors contribute to the sustained popularity of EVs and the proliferating demand for modern, high-performance, non-durable automobile parts.
With the launch of an EV-specific tire brand, iON, in May, the company positioned itself as the first in the world to offer a complete portfolio of EV tires.
The Europe launch exemplified the firm's marketing objectives of seeking innovation, a more difficult and demanding choice because tuning up and reusing current items was out of the question.
Since then, it has introduced products with 86 distinct specifications and wheels with a varied size portfolio ranging from 18 to 22 inches. Drivers can select winter, summer, or all-season tires.
This month, the latest models will be made available in local markets as well as selected international markets.
The iON tires reduce slipping, further aided by EV Contour Technology. Despite the heavy EV load compared to combustion versions, the new technology enabled by improved tire rigidity allows for exceptional handling performance.
The improved tires significantly enhance fuel efficiency as well as high-speed driving safety, thanks to their low rolling resistance, which is known to give superior grip in both wet and dry situations. The energy required to rotate the tires while accounting for the friction created when the tire surface hits the road is known as rolling resistance.
A number of noise reduction technologies were used in conjunction with the Hankook Sound Absorber system to provide optimal quietness when driving.