British B2C retail tech firm, Jisp, has reportedly teamed up with B2B retail firm, *shopt, in a ‘unique’ digital partnership aimed at breaking down the silos that currently exist in the convenience channel.
According to the two firms, the partnership signifies the beginning of a more connected convenience that will provide brands, retailers, and shoppers with various benefits, including savings on everyday items.
For the uninitiated, Jisp offers shopping and payment solutions for retail and grocery stores via its Home Delivery and Click and Collect service. Through this, the users can scan any QR or barcode to get details, such as allergens and reviews about the product, and pay directly for a contact-less experience.
Meanwhile, *shopt offers brands solutions to connect with convenience retailers via its app. Retailers can digitally connect with various brands, including PepsiCo, Mars Wrigley, and Suntory.
By combining the two, retailers registering with *shopt can access exclusive product offers and incentivize the stock as well as display of featured lines. Meanwhile, shopper sales will be driven with the help of Jisp’s Scan and Save feature, available on its savings and reward app.
Jisp stated that his will provide brands an in-depth visibility of sales going in and out across independent retail stores, along with leading insights on shoppers as well as retailers. This data will help the brand better understand shopper and retailer behaviors, which will be the first in the convenience channel.
The partnership marks the beginning of a convenience revolution designed to aid shoppers, retailers, as well as brands in saving and earning money via more connected, transparent, and profitable business.
Ilann Hepworth, MD, Jisp, stated that the partnership would help get shoppers back in stores, save on their favorite brands, propel sales, and offset increasing costs while earning rewards for shopping locally.
Jemma Blaylock, MD, *shopt, stated that although the pandemic had triggered a change in independent convenience, the industry is at a crucial point in time where it can offer connected innovation and insight that retailers and brands urgently require for selling more, as well as saving more.