British cosmetics retailer Lush Cosmetics has reportedly announced that it will be deactivating its Facebook, Instagram, TikTok, as well as Snapchat accounts in order to take a stand against the serious effects social media is having on consumers’ mental health.
The company has released a statement that says that it will be deactivating its social media accounts on 26th of November 2021. The statement adds that Lush will remain offline until action is taken by those platforms to offer a safer environment for users.
While the new policy will be effective in all 48 countries where Lush operates, it will continue using Twitter and YouTube.
Lush has stated that the company cannot wait for others to believe in the problem and implement changes, and will instead take matters into its own hands to protect customers from any manipulation or harm they might experience on the social media while trying to connect with the brand.
Previously in 2019, Lush had announced that the brand will be removing its presence from social media, as according to the company, the platform algorithms were making it hard for it to communicate with customers. Due to the pandemic, the company was forced to log itself back in as many of its retail stores were shut.
This move comes after a whistleblower from Facebook went public with insider documents in September, which reported that Instagram was a toxic place for many youngsters, a fact that was its parent organization, Facebook; now Meta, was aware of as well.
According to The Wall Street Journal’s (WSJ) “Facebook Files”, the social media platform had conducted a survey in which 32% of teenage girls reported feeling worse about their bodies after using the app.
Jack Constantine, CDO and product inventor, Lush, has reportedly stated that social media platforms have become the antithesis of the brand’s aim, adding that the products created by Lush are meant to help people switch off, relax and pay attention to their wellbeing.