Mercedes Benz prices its new EQS EV lower than the gas-powered S class

Mercedes Benz prices its new EQS EV lower than the gas-powered S class

by Pranali Mehta
  • The EV comes equipped with a 56-inch MBUX hyper screen infotainment system.
  • The EQS model will facilitate Mercedes’ vision of becoming an all-electric automaker by 2030.

Mercedes-Benz has reportedly priced its flagship EQS electric vehicle at USD 8,700 lower than its gas-powered equivalent, the S-Class model, to ensure the EV’s successful launch in North America.

The EQS EV will be available in dealerships across the U.S. in fall 2021 for USD 103,360 including a USD 1,050 destination charge. A federal tax credit will further lower the price by USD 7,500. 

The German automaker is planning to launch two models- the EQS 450+ and EQS 580 4MATIC, which has a higher base price of USD 120,160. Both variants will be offered in three trims- Premium, Exclusive, and Pinnacle.

The Exclusive models are priced at USD 106,760 for EQS 450+ and USD 123,560 for the 580 4MATIC. Meanwhile, the Pinnacle variants for both models will cost USD 109,560 and USD 126,360 respectively (including the destination charge).

For the record, the S-Class has been Mercedes Benz’s luxurious flagship sedan since its launch. The company’s decision to price the EQS lower than the S class, which starts at USD 112,150 is a part of its strategy to convert old S Class owners to the EQS, ahead of its plan to become an electric-only car manufacturer by 2030.

The 2022 Mercedes-Benz is equipped with a 56-inch MBUX hyper screen, software that quickly learns the driver’s needs, and an advanced HEPA filter. It is ultra-luxurious and has a new fragrance named the No.6 MOOD Linen.

Mercedes is hoping that EQS’s design, tech, performance, and the price will play a pivotal role in attracting new buyers. A successful rollout of the EQS in North America is imperative to the company after the troubled launch of the EQC in the U.S. in 2019.

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Pranali Mehta

A chemical engineer by qualification, Pranali Mehta dutifully walked down the slated path and worked in a chemical firm for a year. Her passion for writing however, pushed her into experimenting with the same as a career. With over three years of experience in content writ Read more...