MMCA teams up with Asian art institutes to promote Korean art globally

MMCA teams up with Asian art institutes to promote Korean art globally

by Pranali Mehta

South Korea’s National Museum of Modern and Contemporary Art (MMCA), has reportedly announced that it has launched a new project in collaboration with other Asian art institutes to promote art on a global level.

According to reports, the project would encompass various initiatives like online VR programs, as well as a dedicated website showcasing Korean art with English descriptions, so that audiences would be able to enjoy them from their own homes and not venture out too much during the pandemic.

Under the initiative, a new online subscription-based streaming service called, ‘Watch and Chill’, was also jointly launched in collaboration with Thailand’s MAIIAM Contemporary Art Museum, Hong Kong’s M+ West Kowloon Cultural District, and the Philippines-based Museum of Contemporary Art and Design.

The project supposedly aims to counteract the impact the pandemic has had on the global art scene and also explore a completely new technology-centric approach to share art globally. The online platform would allow subscribers to access a 22 video collection that covers works from the aforementioned museums.

According to the MMCA, the ‘Watch and Chill’ service will continue through to February of 2022 with plans to expand into Europe at the start of 2022 and later into South and North America in 2023.

On the 24th of October 2021, a showcase exhibition titles ‘Watch and Chill: Streaming Art to Your Home’ would be taking place at MMCA’s premises in Seoul, South Korea, taking visitors on an art ‘grand tour’ to MCAD, MAIIAM, and M+.

MMCA also announced the launch of its ‘MMCA VR’ English service after curatorial exhibition videos uploaded on its YouTube channel went viral. The new service features Rotoscoping technology where audience are taken on a virtual tour through VR videos with English narration. The tour contains a combination of animation and live-action images developed by VERS, the New Media art group.

At the start of 2022, the museum is planning to rollout a high-quality English website along with an English edition of its ‘Korean Art 1900–2020’ brochure to introduce contemporary and modern Korean art to the world.

The proposed website is being tentatively called ‘A Korean art website’ and would feature prominent art exhibition archives going as back as the 1900s.

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Pranali Mehta

A chemical engineer by qualification, Pranali Mehta dutifully walked down the slated path and worked in a chemical firm for a year. Her passion for writing however, pushed her into experimenting with the same as a career. With over three years of experience in content writ Read more...