NetEase Cloud Music, one of the leading music streaming providers in China, has reportedly partnered with Germany-based BMG Rights Management GmbH. The new partnership will enable NetEase Cloud Music to gain access to BMG’s global music catalog.
Sources cite that the company will partner with BMG in new music-related endeavors including artist promotions, live concert performances, online karaoke, and live streaming. The collaboration will also provide BMG’s international artists and songwriters with a novel stage that is widely renowned as China’s one of the most popular music platforms streaming platforms.
The deal includes recording works of Jason Aldean, Dido, Kylie Minogue, Curtis Waters, Run the Jewels, Blanco Brown, Andy Grammer, Lil Dicky, Conkarah as well as copyrights from the leading artists including Bruno Mars, Bebe Rexha, 21 Savage, John Legend, DJ Khaled, David Bowie, Mick Jagger, Kurt Cobain, Roger Waters, Keith Richards, and Juice WRLD.
Speaking on the partnership, Ding Bo, Vice President at NetEase Cloud Music said that the company is pleased to partner with BMG and share the passion to develop a new experience for its extremely active online community.
He added that with access BMG’s catalog and through shared endeavors, the company is looking forward to extending the reach of well-renowned artists and music at home and abroad by promoting artists and music works from BMG.
For the record, NetEase Cloud Music was established in 2013 as a music streaming platform. Since then, the company has grown one of the leading music streaming platforms in China with more than 800 million subscribers and 160,000 independent musicians.
From the past few years, the company has been taking proactive steps to expand its portfolio to offer music from all around the world to its growing subscriber base. In recent years, the company has established partnerships with Rock Records, BMG, Warner Chappell Music, and Universal Music Group to maintain a completive edge in original music.