Indian multinational ride-sharing company Ola Cabs will reportedly launch a new feature on its app named Ola EV in London. Ride hailers will now be able to book an electric vehicle and avail an environment-friendly riding experience.
The Bengaluru-based company will first launch the new feature in London and later expand to other markets. Ola customers in London will be able to use this feature from this week onwards at no extra costs, cited sources with reliable information.
The recent move reflects on Ola’s commitment towards achieving zero-emission travel and establishing green transport networks amid increasing stringency of carbon-emission standards in London.
Ola EV will reportedly offer a zero percent commission rate to its drivers for all-electric rides during the first three months to attract talent from its competitors as well as strengthen their networks across London, sources claimed.
This driver-centric approach by Ola Cabs will facilitate an increase in the number of private hire vehicles (PHVs) and fully electric taxis in London. According to the company, it will also provide riders with a zero-emission alternative for traveling.
Mark Rozendal, Managing Director of Ola U.K. mentioned that since its launch the company has helped solve the toughest mobility challenges through innovations. He further added that the launch of Ola EV is another such instance where the company is offering riders a green alternative at no additional cost.
It is worth noting here that Uber had recently revealed its plans to introduce electric ride-hailing services in London by partnering with a local EV maker, Arrival. It would be interesting to see how Ola’s new initiative helps it acquiring a competitive lead in this business space.
If reports are to be believed, Ola is also preparing to launch the world’s largest electric two-wheeler manufacturing facility in Tamil Nadu, India. The factory will span across an area of 500 acres and have an estimated production capacity of 10 million units per year.