Rootstock Software inks partnership deal with Dubai-based XITRICON

Rootstock Software inks partnership deal with Dubai-based XITRICON

by Pranali Mehta

Leading ERP solutions provider, Rootstock Software, has reportedly entered into a collaboration with Dubai-headquartered XITRICON, which specializes in configuration, planning, and implementation of enterprise solutions such as customer relationship management (CRM) and ERP.

According to Henk Bruinekreeft, the Regional Vice President of Rootstock Asia Pacific, this partnership will allow the company to add six countries to its international ERP market, further extending its presence in the Middle East. The company is looking forward to working with XITRICON as it is well-established in the region and has deep ERP expertise.

Bruinekreeft further stated that with the latest addition to the company’s partner ecosystem, the company now covers 80% of the Middle East and the Asia Pacific, which provides a solid foundation for growth.

For the uninitiated, XITRICON currently functions in Qatar, Bahrain, Saudi Arabia, Kuwait, the United Arab Emirates, Oman, and Qatar. The company has a resource and development center situated in Sri Lanka and intends to engage as a true channel partner, handling implementations, sales, and day-to-day support.

As per XITRICON’s Managing Director, Muhammad Naseer, manufacturers are in demand of agile solutions for supporting their respective operations in product development, further allowing them to compete based on services offered. Naseer has further stated that the company selected Rootstock Cloud ERP for its flexibility and robust functionality.

Providing Rootstock ERP integrated with Service Cloud and Salesforce Sales Cloud means that organizations can obtain a 360-degree view of their respective customer data, which is critical to offering better services, added Naseer.

It is to be noted that Rootstock Software is a global supplier of cloud ERP on the Salesforce Platform. When integrated with Salesforce CRM, the company’s Cloud ERP solution provides distribution, manufacturing, and supply chain organizations with a single platform for the management and growth of their enterprises.

Rootstock Cloud ERP is known to be a modern, digitally connected, and flexible system that transforms organizations for the efficient scaling of their operations, offering a more personalized consumer experience, and out-servicing the competition.

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Pranali Mehta

A chemical engineer by qualification, Pranali Mehta dutifully walked down the slated path and worked in a chemical firm for a year. Her passion for writing however, pushed her into experimenting with the same as a career. With over three years of experience in content writ Read more...