TikTok is reportedly testing games in its video-sharing app in Vietnam, which is part of the company's push into the gaming arena. One of the most popular platforms for video-sharing is aiming to make gaming a part of its platform to boost its advertising revenue and provide more screen time for its users.
Sources claimed that investors got attracted to Vietnam as it has over 70% tech-savvy population under the age group of 35, making the country a desirable market for several social media platforms such as YouTube, Facebook, and TikTok. Even parent company ByteDance has plans to expand its gaming offerings in Southeast Asia, which could happen as early as the third quarter of this year.
Although concrete details about TikTok's diversification into the gaming zone are yet to be released, a representative said that the company is currently testing various forms of a minigame on its app. These include HTML5 games, which are commonly used by game developers.
Notably, Tik Tok is estimated to have a revenue of USD 11 billion this year even without the extension to gaming. The company claims to constantly look for ways to improve its platform and add value to its users, by indulging in regular tests for new features and integrations.
It is worth noting that while the video streaming app allows users to watch streamed games on its app, in most regions they are not yet allowed to play games on it except for the likes of United States, where only a couple of games like ‘Disco Loco 3D’ and ‘Garden of Good’ have been available.
The global gaming industry is expected to grow significantly due to the increasing influence of gaming in modern popular culture and is anticipated to have a huge impact on the creators and developers in the next decade.
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