Tanduay, Johnson Brothers jointly launch Filipino rum in Hawaii

Tanduay, Johnson Brothers jointly launch Filipino rum in Hawaii

by Pranali Mehta

Tanduay has reportedly entered into a collaboration with one of the leading U.S.-based wine and beer distributors, Johnson Brothers. The partnership will make the Tanduay rum available in the region of Hawaii.

For the uninitiated, Tanduay was founded in 1854 with products proudly manufactured in the Philippines. The company offers a broad variety and its premium rums have obtained several recognitions at the international level. Tanduay has been a primary preference in multiple Filipino celebrations for over a hundred years.

According to Paul Lim, the Senior Vice President for Sales and Marketing at Tanduay, Hawaii is the home to several Filipino families, and the company has been looking ahead to bring Tanduay in the region for a long time. The company can finally make it happen via its collaboration with Johnson Brothers, stated Lim.

As per sources, Tanduay obtains its sugarcane from the fertile soils in Bacolod, Visayas, which is one of the sugar capitals in Philippines. These fields are harvested to perfection by persevering farmers and are distilled to perfection in the company’s distilleries.

Yale Johnson, the Vice President of Johnson Brothers, has stated that the organization is thrilled to partner with Tanduay Rum, which is the largest Rum brand at the global level. He has further stated that with a worldwide 150-year track record of success, the company recognizes the enormous opportunity for this portfolio in the United States. The company additionally witnesses great potential with the premium rum category and eagerly looks ahead to leveraging its world class selling capabilities and clientele relationships to help the flourishing of Tanduay Rum in all Johnson Brothers markets.

Founded in the United States in 1953, Johnson Brothers presently has 3,000 team members with operations spread across 25 states. Headquartered in St. Paul, Minnesota, Johnson Brothers is known for its family-owned business in beer, wine, and spirits distribution.


Source Credits:


Pranali Mehta

A chemical engineer by qualification, Pranali Mehta dutifully walked down the slated path and worked in a chemical firm for a year. Her passion for writing however, pushed her into experimenting with the same as a career. With over three years of experience in content writ Read more...