Tencent Announces Expansion in New Genres; Records 100 Mn Daily Users

Tencent Announces Expansion in New Genres; Records 100 Mn Daily Users

by Nandita Bhardwaj

Tencent announced that its flagship video game, Honor of Kings recorded 100 million daily active users across the globe and confirmed that it is growing into other genres and partnering with Burberry, a British luxury group.

Tencent affirmed that it will launch two fresh untitled derivative games, extending the world’s most lucrative mobile game from the multiplayer online battle arena in a couple of more unspecified genres.

The Honor of Kings helps gamers hack their way through battlefields. Tencent’s Timi Studios confirmed that it had also launched a licensed Bruce Lee look to the game.

The company takes this step as Honor of Kings celebrates its 5th anniversary and faces a contest with the most popular desktop game, League of Legends’ mobile version. League of Legends: Wild Rift which is developed by U.S. studio Riot Games, Tencent’s subsidiary is presently tested in Asia.

The game director and Tencent’s Timi Studios’ general manager, Li Min, confirmed that the company is planning to improve players interaction with the Honor of Kings world and deliver a multi-dimensional brand experience that will boost engagement inside and outside the game by including anime, music, films as well as live-action series.

The Honor of Kings is reported to be the most famous game ever made by Tencent. Tencent is the biggest video game and social media firm in China which also witnessed the game as a perfect platform to build the current highly popular esports in the country, with the increasing number of young and affluent Chinese are ready to spend on video games.

With around $240 million in user spending, without including third-party Android stores, Honor of Kings was reported as the most earning mobile game around the globe for September 2020, as per the reported. This represented an 87% growth as compared to last year's September.

 

Source: https://in.reuters.com/article/tencent-videogames-honorofkings/tencents-honor-of-kings-reports-100-million-daily-users-expands-into-new-genres-idINKBN27H1IO

Nandita Bhardwaj

Having a marketing management post graduate degree under her belt, Nandita spent considerable time working in the field of recruitment. However, her real interest lay in playing with words and soon enough, she commenced her career in the field of content creation. Currently, she authors insightfuRead more...